From The Show

Textured Hair Assortment

Textured Hair Assortment

149 products
Hot & Hotter Premium

Hot & Hotter Premium

7 products
Global Best Sellers

Global Best Sellers

88 products
Wholesale Favorites

Wholesale Favorites

636 products

Newest Products

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Our Brands

Annie

Annie

almina

almina

Avatar

Avatar

Colección Broadus

Colección Broadus

Caliente y más caliente

Caliente y más caliente

Joy

Joy

Sr. Durag

Sr. Durag

Sra. Remi

Sra. Remi

PrimeX

PrimeX

America's Favorite Multicultural Hair & Beauty Brand

Why partner with Annie?

Annie has been a trusted ally to retailers for over 30 years, offering a portfolio that has sold hundreds of millions of units. Our products grace the shelves of major retailers across the country and around the world; rapidly making us a household name in beauty. Discover all the ways partnering with Annie can elevate your retail experience.

Business Highlights

  • Multicultural Expertise

    Annie’s deep understanding of multicultural hair and beauty needs sets us apart from the competition.

  • In-House Innovation

    Our nimble in-house teams ensure responsive and quick development and testing of the newest trendy products.

  • Global Distribution

    With multiple distribution centers nationwide, and around the world, we can fulfill any retail partner's needs.

  • Extensive Manufacturing

    Leveraging strong connections and experience, we're able to offer products of the highest quality at unbeatable prices.

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Mass Appeal

For over a decade now Annie has been featured in the nations largest mass chain retail establishments.

Annie Anywhere

Annie launched annieinc.com in 2019, an e-commerce site dedicated to reachning new audiences.

Snoop's Scarves

In 2021 Annie launched the Broadus Collection to support those struggling with lupus like Cori Broadus.

Worldwide Reach

As of 2025 Annie products can be found in over 40 international markets and 5 continents.

Your Go-To Resource

2025 Catalog

Once you partner with Annie, you'll be one of the first to receive the annual Annie catalog in digital and print forms, packed with new products! For digital access, please contact custcare@annieinc.com or your sales representative.

View Catalog

Everything At A Glance

Brand Decks

These decks for Annie and Hot & Hotter are perfect for better understanding us and all our capabilities, product categories, and expertise.

Download Now

Over 30 Years of Innovation

Story & History

Get to know Annie even better by reading about Our Story! Learn our history and what makes our customers love our products so much.

Learn More

Become an Annie Partner!

  • By Phone: +1 267-677-1050
  • By Email: custcare@annieinc.com

Thank You For Stopping By! See You Again Next Year!

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