Why become an Annie Retail Partner?
Annie has been a trusted ally to retailers for over 30 years, offering a portfolio that has sold hundreds of millions of units. Our products grace the shelves of major retailers across the country and around the world; rapidly making us a household name in beauty. Discover all the ways partnering with Annie can elevate your retail experience.
Business Highlights
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Multicultural Expertise
Annie’s deep understanding of multicultural hair and beauty needs sets us apart from the competition.
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In-House Innovation
Our nimble in-house teams ensure responsive and quick development and testing of the newest trendy products.
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Global Distribution
With multiple distribution centers nationwide, and around the world, we can fulfill any retail partner's needs.
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Extensive Manufacturing
Leveraging strong connections and experience, we're able to offer products of the highest quality at unbeatable prices.
Retail Customer Benefits
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Enhanced Support
Unlock personalized customer services and sales support with unmatched product and industry knowledge.
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Online Ordering
Gain access to the Annie B2B Ordering Portal to place orders easily whenever and wherever without needing to place a call.
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Annie Catalogs
Be one of the first to receive the annual Annie catalog in digital and print forms, packed with new products for your store.
What do I need to become an Annie Retailer?
To ensure a successful partnership, we have established a set of requirements for new resale accounts. These criteria help us maintain the quality and integrity of our brand while providing our retail partners with the best possible support.
- Business License: A valid business license must be provided.
- Sales Tax ID: A resale certificate or sales tax ID number is required.
- Minimum Order: New accounts must meet a minimum order requirement to initiate a partnership.
- Retail Location: Verification of a physical or online retail location is necessary.
- Market Fit: A brief overview of your target market and customer base is requested to ensure alignment with our brand values.
Can I resell your products online?
No.
Annie only allows officially recognized distributors and entities to resell Annie products online and any attempt to subvert this is a violation of our Online Merchant Policy.
Please ask to see our E-commerce Merchant Policy for further information.
Can only retail stores become resellers?
No, there are exceptions:
- Cosmetology Schools: Educational institutions focused on beauty, hair, or wellness that resell supplies to students for the benefits of conformity and convenience.
- Lifestyle Salons: Elevated professional salons, barbers, and spas with a portion of their space and focus on resale.
- Governments & Institutions: Expansive category of entities from prisons to military bases that are in need of selling beauty and hair supplies to their residents.
How can I get an Annie catalog?
Once we establish your account your Annie Sales Representative will share with you details on how to receive your catalog.