Annie Shines at Cosmoprof North America Las Vegas 2025
Las Vegas, NV – July 2025 — The glittering lights of Las Vegas played host to the 22nd edition of Cosmoprof North America, a premier B2B event that every beauty enthusiast marks on their calendar. This year, Annie International, Inc., a stalwart in beauty tools, accessories, and personal care products, captured the attention of industry insiders and fashion aficionados from around the globe. With over three decades of experience, Annie International brought a dazzling array of innovation, diversity, and excellence to the show floor, setting the stage for a celebration of creativity, connection, and the future of beauty.
A Premier Platform for Beauty Innovation
Held from July 15–17, 2025, Cosmoprof North America (CPNA) was nothing short of a spectacular gathering, welcoming over 26,000 attendees and 1,100+ exhibitors from 113 countries. Renowned for spotlighting the latest in beauty—from skincare to haircare and beyond—Cosmoprof provided a dynamic platform for brands like Annie International to thrive. The event was not just a trade show; it was a vibrant arena where ideas flowed as freely as the latest products, and Annie International was right at the heart of it all.
Annie International’s Booth: A Hub of Discovery
Strategically located in the bustling center of the exhibition floor, Annie International’s booth was a beacon for beauty lovers seeking the next big thing. The booth was a vivid showcase of the company’s diverse product portfolio, including hot items from their renowned Hot & Hotter line and the exciting Mr. Durag series, featuring the much-anticipated return of WaveMaxx. Visitors were also introduced to the latest offerings from PrimeX, a line dedicated to precision men’s grooming, and Ms. Remi, known for premium everyday hair fashion.
Attendees flocked to Annie’s booth, eager to experience exclusive previews of upcoming launches and to get hands-on with the latest hair and beauty innovations. The atmosphere was electric, with beauty professionals and enthusiasts alike thrilled to explore the future of beauty firsthand.
Launching What’s Next in Beauty
One of the standout moments of Annie’s presence at Cosmoprof was the debut of several new product lines, each designed to meet the evolving needs of today’s beauty consumers. Reflecting Annie’s unwavering commitment to innovation, inclusivity, and sustainability, these launches resonated deeply with both beauty professionals and consumers seeking products that align with their values.
Among the key new releases, the Hot & Hotter Ceramic Turbo 3000 Hair Dryer took center stage, celebrated for its sleek design and powerful performance. This dryer promises salon-quality results right at home, boasting cutting-edge technology that reduces drying time while enhancing shine and smoothness. It’s a must-have for anyone looking to elevate their hairstyling routine.
Another highlight was the Mr. Durag Wave Maxx Silky Satin Durag, a tribute to the brand’s dedication to style and function. The silky satin finish not only aids in creating flawless waves but also adds a touch of luxury to everyday grooming, making it a favorite among fashion-forward men.
For those seeking effortless hair care solutions, the Annie Effortless Detanglers were a revelation. These detanglers are designed to glide through hair, minimizing breakage and promoting healthy, lustrous locks—a game-changer for anyone with a busy lifestyle.
The Joy Round Squishy Beads also captured attention, adding a playful yet practical element to hair fashion. These beads are perfect for creating fun, trendy hairstyles with ease, appealing to the young and young-at-heart.
Finally, the Hot & Hotter 3 in 1 Ceramic Hot Styling Brush Set was another crowd-pleaser, offering versatility and convenience. This set allows users to straighten, curl, and volumize their hair with a single tool, making it an essential addition to any beauty arsenal.
Conclusion: A Bright Future for Annie International
As the curtain falls on Cosmoprof North America Las Vegas 2025, one thing is clear: Annie International has solidified its position as a leader in the beauty industry. Their innovative products, commitment to sustainability, and dedication to inclusivity have captured the hearts of beauty enthusiasts around the world.
For those who couldn’t attend the event, Annie International’s new launches are set to hit shelves soon, bringing the excitement of Cosmoprof to a broader audience. Whether you’re a seasoned beauty professional or a passionate consumer, Annie International promises to deliver products that inspire and empower, helping you express your unique style with confidence.
Stay tuned for more from Annie International as they continue to redefine the future of beauty—one innovative product at a time.