Young woman with voluminous curly hair seated in casual attire, with circular inset images showing diverse hair care moments including braiding, straightening, and smiling together.

Get To Know Annie

For three decades, Annie has been a cornerstone in the realm of textured hair care, serving multi-ethnic communities both nationwide and across the globe. What started as a vision to promote beauty, self-love, and confidence has blossomed into a thriving community of style enthusiasts who dare to embrace their unique beauty.

Our History

  • Black and white photo of a row of garages and buildings in Philadelphia, Pennsylvania, overlaid with a large image of a vented hairbrush and the year "1994" in bold text.

    Humble Beginnings

    After identifying the need for affordable textured hair care, our founder and CEO started Annie, named for his wife, as a beauty brand with a community focus.

  • Collage featuring diverse Annie International hair care items including a braid bonnet, Spandex durag, hair dryer, rubber bands, duck bill clips, comb, round brush, edge brush, and a hair outlet store sign.

    Growth & Success

    With a wealth of beauty industry and community experience our CEO has led Annie to develop a vast array of products to meet consumer demand.

  • Collage featuring three individuals with diverse hairstyles and textured hair, each wearing headwraps or hair accessories, set against a stylized cityscape background.

    Cultural Icon

    Over time, many Annie product lines like Mr. Durag and Ms. Remi became cultural icons in communities across the nation and around the globe.

  • Smiling woman with textured hair surrounded by two smartphone screens showing a woman using a hair dryer and another holding a hair comb, with pink and black hair straighteners in the foreground, representing diverse hair care and styling tools.

    Annie Everywhere

    Now found in every state in America, major chain retailers, and around the world, Annie products are used by millions every day.

  • Collage featuring a smiling Black woman with a child on her back, a close-up of a hair clipper trimming textured hair, a package of silky wide edge strap, a hair clip, and a 2025 Annie International catalog displaying hair styling tools, alongside a red Annie sign on a beige wall.

    30 Beautiful Years

    Three decades after its founding Annie continues innovating across the beauty and hair industry with no sign of slowing down!

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Who We Are:

  • Young woman with long dark hair using a curling iron to create soft waves, seated in a softly lit room with a neutral background.

    High Quality

    Rigorous in-house testing, extensive product design, and sourcing ensures the highest quality.

  • Three friends with diverse textured hair laughing together indoors, one holding a bowl of popcorn, enjoying a relaxed and cozy moment on and around a couch.

    Diverse

    Devoted to developing hair and beauty products made to meet the needs of people of all backgrounds.

  • Smiling family of four with diverse hair textures sitting closely together on a sofa, enjoying a relaxed moment watching TV in a softly lit living room.

    Inclusive

    Life essentials, wellness products, & personal care for men, women, and children of all ages.

  • Smiling hairstylist using a round brush and hair dryer to style a client's long red hair in a bright salon setting.

    Experienced

    Over 30 years of experience developing innovative beauty and hair products that exceed expectations.

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What We Do:

  • Set of hair essentials including a red Annie paddle brush, two black elastic hair bands, a medium thick hair clip in packaging, a pink plastic hair roller, and two silver alligator hair clips.

    Hair Essentials

    From clips and rollers to brushes and barrettes Annie makes everything you need to look your best!

  • Set of professional hair styling tools including a metallic clipper, curling wand, round heated brush, hot comb with comb attachment, and flat iron, featuring dark blue and rose gold accents.

    Styling Tools

    Innovative and high-quality premium electrical hair appliances with the latest features to keep your styles hot!

  • Two Ms. Remi hair accessories for textured hair: a burgundy silky edge laying scarf and a green patterned silky top knot pre-tied turban shown with packaging and a navy blue turban.

    Fashion Apparel

    Stylish scarves, wraps, caps, durags, and turbans with the latest trendy patterns and designed for comfort.

  • A collection of manicure and pedicure tools including a pair of small scissors, a slanted tweezer in green and white packaging, two pink nail buffers, a green nail file, a red double-sided foot file, and a metal nail clipper.

    Mani & Pedi

    We provide nail technicians and consumers with high quality manicure and pedicure supplies

  • Set of beauty tools includes a pack of false eyelashes labeled "Remi Lashes," a pink makeup sponge, two white powder puffs, and a packaged 5-piece travel makeup brush set with black handles and varying brush sizes.

    Beauty Supplies

    All the cosmetic supplies and makeup tools you or a pro stylist needs for a daily routine or a total makeover.

  • Two satin bonnets in purple and pink with floral detail, a pink wig cap pack, a blue hair pick, a blue and yellow styling brush with a metal rat tail comb, and a black and red bristle brush arranged together.

    Textured Hair Care

    Annie makes all the old school and new school textured hair favorites you know, love, and need everyday.

  • Set of hair styling tools including a black tint brush with fine teeth, a wooden detangling brush with wide bristles, a round handheld mirror with a black frame, and packaged 6.5-inch stainless steel hair shears with a thumb rest.

    Pro Favorites

    Salon and barber supplies from shears, combs, and capes to mixing bowls, gloves, and foil.

  • Collection of bath and spa items including a packaged pink multi-texture bath sponge, a lavender mesh bath pouf with a loop, a pumice stone with a rope, and a small yellow natural sponge with a hanging cord.

    Bath & Spa

    Luxurious bath and spa accessories that will help keep you clean and feel incredible.

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Our Brand Family

  • Smiling woman with natural curly hair touches her hair while looking into a round mirror in a bright, softly lit room with a small plant visible in the background.

    Our flagship brand of high quality hair essentials, accessories, brushes & combs, and pro supplies.

  • Woman with wavy brown hair and natural makeup holding green palm leaves partially in front of her face, set against a white background with shadows of leaves.

    Luxuriate in high-end premium nail care and cosmetic supplies designed for professionals.

  • Young person with voluminous purple curly hair and bold magenta lipstick, mouth open wide, set against a solid purple background conveying vibrant energy and style.

    Popular full-spectrum line of vibrant, healthy hair color with nourishing formulas.

  • A man wearing a yellow patterned cap adjusts it while looking at his reflection in a mirror, dressed in a dark blue jacket with embroidered patches in a light-filled room.

    Wrap yourself in silky smoothness with these fashionable scarves by Snoop Dogg & Shante Broadus.

  • Smiling woman with straight black hair using a sleek black Hot & Hotter flat iron against a neutral background, demonstrating smooth hair styling at home.

    Elevate your hairstyling game with these premium tools designed for sleek and stunning looks.

  • Hands of two stylists working on cutting and styling the brown hair of a mannequin head in a bright salon setting with other mannequin heads blurred in the background.

    Professional grade mannequin heads with real hair used by stylists and educators nationwide.

  • Smiling child with colorful beaded braids wearing a blue jacket at a playground with slides and benches in the background during golden hour.

    Add a splash of fun with our delightful hair beads and accessories for kids.

  • Young man wearing a black silky durag and white turtleneck, focused on recording video with a professional camera equipped with a microphone, against a peach-colored wall.

    Explore the latest urban styles with these durags, caps, and headwear that caters to the modern man.

  • A woman with natural curly hair wrapped in a light headband reads a book while holding a sleeping child on a couch with patterned cushions in a cozy living space.

    Discover stylish women's hair fashion that complements any look and protects any style.

  • Person with long curly hair wearing a white textured robe sprays a silver bottle, holding their hair away from the face against a soft pink background.

    Superior spray bottles and applicators for your hair designed for pros and at home.

  • Barber using a gold-colored hair clipper and comb to trim the sideburns of a man with short dark hair in a modern salon setting.

    Equip yourself with premium barber tools for professional-grade grooming.

  • Close-up of a woman with clear skin gently holding a natural yellow sea sponge near her face against a light background.

    Sublime bath and spa products designed to get you clean and feeling great.

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